LVMH
Winery visits and wine offers
What you get
LVMH’s free Shareholders Club lets you book winery and workshop visits, buy selected wines and spirits, take discounted media subscriptions and order priority-access Fondation Louis Vuitton tickets. Membership lasts two years while you remain a shareholder.
Champagne cellars and cognac houses
Book guided tours of Hennessy’s cellars in Cognac, Veuve Clicquot and Ruinart’s chalk cellars in Reims, and Moët & Chandon and Mercier’s cellars in Épernay.
Fashion, jewellery and perfume visits
The club runs private tours in person and online. Examples include Louis Vuitton’s workshops in Asnières, Dior’s 30 Montaigne boutique and Galerie Dior, Chaumet, Guerlain’s Champs-Élysées flagship and La Samaritaine department store in Paris.
Wine, spirits and subscriptions
Wine orders need a separate Moët Hennessy account and are for adults’ personal use. Delivery is to metropolitan France only. Media offers include Les Échos, Investir, Le Parisien and Connaissance des Arts.
Fondation Louis Vuitton tickets
Order up to two Premium priority-access tickets a year, subject to the club’s allocation for each exhibition. Check the price first: LVMH does not describe them as free. Each ticket has its own expiry date and cannot be exchanged or refunded.
What it takes
You need at least one Paris-listed LVMH share.
You must be an individual shareholder and join the club. French and overseas residents can apply.
Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. This page is not investment advice. Read about the risks.
Holding through a broker
Nominee holders must provide proof of ownership.
Registered shares and bearer shares held through a bank or broker qualify. We have not tested any broker’s paperwork or an ISA, SIPP or retirement-account claim.
How to claim
- 1. Apply onlineOpen the club website and choose “Become a member”, then “New membership”. Enter your contact details and follow the remaining steps.
- 2. Wait for confirmationThe club emails your confirmation and a sign-in link. Sign in to see offers and book visits.
Provide a bank or broker securities statement from the past three months showing your LVMH holding.
Apply to the Shareholders Club
Shareholders Club — Membership and benefit enquiries: clubactionnaires@lvmh.com
Shareholders Club — Telephone enquiries: +33 1 44 13 21 50
Dates
LVMH gives no qualifying date or minimum holding period.
- Benefit issued
- Membership starts when the club confirms it.
- Continued eligibility
- Keep your shares during membership. Tell LVMH if you sell your entire holding.
- Renewal
- Renew after two years with fresh ownership evidence.
Practical notes
Check the programme before planning a visit
The members’ website lists dates and booking conditions. Places on private visits are limited. Before you book travel, check any charge and whether you can bring a guest.
Membership is free; purchases cost extra
The club is not a general discount on Louis Vuitton bags or other luxury goods. Its public pages give no single discount percentage for wine or subscriptions. Compare the final price, including delivery.
Some visits need no shares
LVMH also runs Les Journées Particulières, free public open days at its properties. They are separate from the club’s visit programme.
Check the security you hold
The rules cover LVMH shares on the Paris market and do not confirm access through US depositary receipts (ADRs). Ask the club if that is what you hold.
History of the perk
LVMH dates the club’s creation but not each benefit.
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Shareholders Club established
LVMH established the Shareholders Club.