Perks per Share

EN
Euronext Paris: AC

Accor

ALL Gold status

What shareholders get Room upgrades & hotel extras

Upgrades and early check-in or late checkout when available, plus welcome drinks and extra points.

1 registered share or 50 bearer shares

Accor is a hotel group whose brands include ibis, Novotel, Mercure, Sofitel, Fairmont and Raffles.

What you get

Qualifying shareholders receive Gold status in ALL, Accor’s hotel loyalty programme, until 31 December of the year after joining the Shareholders Club.

After that, keeping Gold takes 30 hotel nights or 7,000 Status points a year. Holding the shares does not renew it. If you have been a club member before, you must wait five years for another free Gold grant.

Gold includes room upgrades and early check-in or late checkout when available, plus welcome drinks and extra Reward points on eligible stays. Club members can also book the hotel tours Accor announces.

What it takes

Qualifying shares: Accor ordinary shares.

Requirements by holding route

How shares are held
Registered
Minimum shares
1
Details
Your name is on Accor’s share register, either directly with Société Générale or through a bank or broker that registers the shares in your name.
How shares are held
Bearer
Minimum shares
50
Details
Your bank or broker holds the shares without registering your name with Accor.

You must join the Shareholders Club and have an email address.

How to register Accor shares

To have your Accor shares registered in your name, ask your bank or broker, or contact Société Générale Securities Services, Accor’s transfer agent. Your bank or broker can tell you whether it offers registration and what it charges.

Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.

Holding through a broker

Shares held in your own name qualify.

Nominee holders must provide proof of ownership.

Accor has an application route for bearer shares held through a bank or broker. Ask your provider for the ownership notice described below. We have not tested any broker’s paperwork or claim service.

How to claim

Bearer holders upload a scanned bank or broker notice confirming ownership, issued within the last three months. Registered holders need not submit proof.

  1. 1. Open the application formOpen the form linked below. Select “Individual Shareholder”, then “Join the Shareholder club”.
  2. 2. Say how you hold your sharesChoose registered or bearer shares. If they are bearer shares, upload your proof. Fill in your contact details and submit the form.
  3. 3. Check your ALL accountMake sure your ALL account shows Gold before you rely on its benefits. Email the Shareholders Club if you need help with your application.

Apply to the Shareholders Club 

Shareholders Club - Application enquiries: accor@clubdesactionnaires.com

Investor relations - Changes to your qualifying holding: communication.financiere@accor.com

Dates

The published terms do not say when you must own the shares or how long you must hold them.

Benefit issued
Accor does not say how long Gold takes to appear on your account. An optional physical card takes three to four weeks.
Continued eligibility
Keep the qualifying holding. If you no longer qualify, tell Accor’s investor relations team. Your club membership and its benefits then end.
Renewal
After the first grant, keeping Gold takes the usual 30 nights or 7,000 Status points in a year. Otherwise your status follows your stays and points.
Expiry
Gold lasts until 31 December of the year after you join.

Practical notes

Check your hotel’s benefits

Upgrades and early check-in or late checkout depend on availability. There are no upgrades at ibis, ibis Styles, Adagio, JO&JOE or hotels with only one room type, and some premium room categories are excluded. Check ALL’s benefits page for your hotel before you book.

Offers cannot be combined

You cannot combine Shareholders Club offers with other Accor promotions.

Member rates need no shares

Anyone can join ALL free and get its member rates. The shareholder benefit is Gold status, not a percentage off every booking.

Ask about ADRs and tax wrappers

The club terms cover registered and bearer Accor shares. They say nothing separately about ADRs, retirement accounts or other tax wrappers. Ask Accor if you hold shares in one of these ways.

History of the perk

  1. Gold benefits

    At the end of 2015, Gold gave upgrades when available and a 7% reduction given as points.

  2. Platinum and double points

    By the end of 2009, club members held A-Club Platinum cards and earned double points at participating hotels.

  3. One registered share and loyalty points

    By the end of 2002, the club admitted holders of one registered share or 50 bearer shares. That year, its card began earning Mouvango points at Accor hotels and partners including Total, Europcar and Courtepaille.

  4. The Shareholders Club opens

    Accor launched the club for holders of at least 50 shares, with site visits, stock-market training and an optional free subscription to its guest magazine.

Company story

Platinum “for life”

A holder of 330 shares wrote to the board for the 2019 meeting that successive changes had diminished the club’s appeal and asked whether it planned to act. The shareholder argued that a strong base of individual investors could help protect Accor against a takeover.

In its written reply, the board defended its 2015 changes. Hotel guests had needed at least 60 nights a year to earn Platinum, it explained, while shareholders received the same benefits “for life”. The board called that difference unfair. It also described a surge in applications that led it to forums promoting membership as a “good deal”, which it regarded as an abuse of the club’s purpose. The club, it said, should bring together people who had chosen Accor as an investment; commercial benefits should not be their reason for buying.

The club had 10,050 members at the end of 2014 and 4,086 at the end of 2015. It counted more than 7,400 members at the end of 2024.

Hotel visits and shareholder meetings

Accor described the early club as a way for shareholders to discover the Accor group as a “privileged client”. In 2002, 220 members visited hotels and the Accor Academy. A group of club members was set up in 2007 to improve dialogue with individual shareholders. The Shareholder Advisory Committee met at SO/ Paris in December 2025 and Pullman Tour Eiffel in May 2026.

The first Novotel

Paul Dubrule and Gérard Pélisson opened their first Novotel in 1967 on a former beet field beside the motorway outside Lille. They drew on the American Holiday Inn model, with standardised rooms on the edge of town. Pélisson had left an engineering career at IBM, according to Accor’s tribute to him.

Sources: Accor, 2019 shareholder question ; AFP, 2023 (Macau Business) ; Élysée, 2023 ; Accor, tribute to Gérard Pélisson, 2023