Perks per Share

EN
TSE: 9020

JR East

Rail discount vouchers, Long-term holder rail voucher, Shopping, hotel and leisure coupons

What shareholders get 40% off

Rail vouchers start at 300 shares, or 100 held for two years. A separate service-coupon set starts at 100 shares without that wait.

Plus 2 other benefits

East Japan Railway Company, usually called JR East, runs railways across the Tokyo metropolitan area, northern Kanto, Koshinetsu and Tohoku. Its business includes both Shinkansen and conventional trains.

What you get

JR East gives shareholders rail vouchers and a separate set of shopping, hotel and leisure coupons. The service coupons start at 100 shares. Rail vouchers take 40% off eligible fares and train supplements on JR East’s own network; a through train can continue into another operator’s territory, where this discount stops.

Rail discount vouchers

Each voucher gives 40% off an eligible one-way basic fare, train supplement or both within JR East’s network. A holding of 300–399 shares earns one voucher a year. Ordinary Green Car and limited-express charges can qualify.

Long-term holder rail voucher

Shareholders get 40% off eligible JR East fares and supplements.

One extra voucher each year

A qualifying long-term holder receives one additional rail discount voucher each year. This gives holders of 100–299 shares a route to a rail voucher; larger holdings receive it on top of the ordinary allocation. It follows the same use conditions as the regular rail voucher.

Shopping, hotel and leisure coupons

Every holder of at least 100 shares on the March register receives one service-coupon set a year, under the rules introduced for the June 2026 issue. This benefit does not require the two-year holding period for the extra rail voucher. The 2026 set includes hotel, restaurant, museum and station-shopping offers; each coupon has its own conditions.

Examples from the 2026 issue

The set includes six hotel discounts of roughly 10%–20% off public room-only or breakfast-inclusive rates; three uses of 10% off participating restaurants and bars at Tokyo Station Hotel, Mesm Tokyo and Metropolitan Hotels; two half-price admissions each to the Railway Museum and Tokyo Station Gallery; and three ¥100 discounts on onboard hot coffee on eligible trains.

An extra ticket from 2,000 shares

Holders of at least 2,000 shares also receive one health check-up discount ticket. The public allocation page does not state its discount amount; use the ticket’s own terms.

What it takes

Rail discount vouchers

You need at least 300 East Japan Railway Company common shares listed in Tokyo (9020) on 31 March each year.

JR East rail discount: 40% off

300–399 shares

  • One voucher.

400–599 shares

  • Two vouchers.

600–699 shares

  • Three vouchers.

700–899 shares

  • Four vouchers.

900–1,199 shares

  • Five vouchers.

1,200–1,499 shares

  • Six vouchers.

1,500–1,999 shares

  • Seven vouchers.

2,000–2,999 shares

  • Nine vouchers.

3,000–9,999 shares

  • 11 vouchers at 3,000 shares, plus two for each complete 1,000 shares above 3,000.

10,000–29,999 shares

  • 25 vouchers at 10,000 shares, plus five for each complete 2,500 shares above 10,000.

30,000–59,999 shares

  • 65 vouchers at 30,000 shares, plus five for each complete 5,000 shares above 30,000.

60,000–149,999 shares

  • 100 vouchers.

150,000–299,999 shares

  • 250 vouchers.

300,000 shares or more

300,000+ shares

  • 500 vouchers.

Long-term holder rail voucher

You need at least 100 East Japan Railway Company common shares listed in Tokyo (9020) on 31 March each year.

Minimum holding period: At least two years with 100 or more shares: the same shareholder number must appear on five consecutive March and September registers.

Shopping, hotel and leisure coupons

You need at least 100 East Japan Railway Company common shares listed in Tokyo (9020) on 31 March each year.

Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.

Holding through a broker

Shares must be registered in your own name.

JR East determines entitlement from its shareholder register. Its public terms do not confirm an overseas pooled-nominee or foreign-address route. Ask your broker whether your holding reaches the register and whether it delivers benefit documents; we have not tested its service.

JR East does not say whether overseas shareholders can claim.

Other conditions

Rail discount vouchers

Where the benefit applies
JR East-operated railway sections in Japan

Long-term holder rail voucher

Where the benefit applies
JR East-operated railway sections in Japan

Shopping, hotel and leisure coupons

Where the benefit applies
Participating JR East group and partner businesses in Japan

How to claim

Rail discount vouchers

Use the shareholder discount voucher when buying the ticket. Keep the voucher with you throughout the journey, including for changes or disruption refunds.

  1. 1. Receive the rail voucherJR East issues rail vouchers in late June from its March shareholder register. Keep the original voucher after using its code.
  2. 2. Buy through JR East before travellingUse Eki-net on the web, a JR East reserved-seat ticket machine, a Midori-no-Madoguchi ticket office or an Eki Tabi Concierge counter. Other JR companies, travel agencies, onboard staff and fare-adjustment counters do not sell tickets with this discount.
  3. 3. Buy the fare and supplements togetherOne voucher covers one person on one use. To discount both the basic fare and eligible train supplements, buy them together, with the supplement journey inside the basic-fare journey. The supplement discount covers one train. Connecting Shinkansen trains count as one only when travelling in the same direction without leaving the Shinkansen gates.

Read JR East’s rail voucher instructions 

Long-term holder rail voucher

Use the shareholder discount voucher when buying the ticket. Keep the voucher with you throughout the journey, including for changes or disruption refunds.

  1. 1. Use it like the regular rail voucherFollow the regular rail voucher steps above. The long-term voucher has the same booking and use conditions.

Read JR East’s rail voucher instructions 

Shopping, hotel and leisure coupons

Use the access instructions and coupons supplied with JR East’s shareholder mailing. Individual offers may require an app or separate registration.

  1. 1. Read the June mailingJR East issues the service-coupon set after the March register. Follow the enclosed instructions to use the digital coupons. Some offers, including museum admissions in the 2026 set, are supplied on paper.
  2. 2. Choose carefully before requesting a bookletFor a printed booklet, return the request postcard enclosed with the benefit documents by its stated deadline. Requesting it disables the digital version. The booklet arrives around early September and leaves out some offers, including the 2026 hotel, restaurant and car-rental discounts.
  3. 3. Check the chosen coupon before booking or payingRead its participating locations, expiry and reservation or registration requirements. Present the digital coupon on your smartphone or use the paper coupon as instructed.

Check the service coupons and instructions 

Exclusions and limits

Rail discount vouchers

Excluded: Combining two shareholder vouchers for a larger discount; Commuter passes, multiple-trip tickets, Suica travel and products already sold at a discount; Combinations with other fare discounts; Additional charges for GranClass, Premium Green, private compartments and sleeping-car trains (only the basic fare qualifies).

Long-term holder rail voucher

Excluded: Combining two shareholder vouchers for a larger discount; Commuter passes, multiple-trip tickets, Suica travel and products already sold at a discount; Combinations with other fare discounts; Additional charges for GranClass, Premium Green, private compartments and sleeping-car trains (only the basic fare qualifies).

Shopping, hotel and leisure coupons

Excluded: Exchanging service coupons for cash.

Dates

Qualifying date
31 March each year.

Rail discount vouchers

The published terms do not say how long you must hold the shares.

Benefit issued
Late June after the 31 March shareholder register.
Expiry
Vouchers can buy tickets from 1 July to 30 June the following year. This is a purchase deadline, not a travel deadline: a ticket bought within that window remains valid for the travel period printed on it.

Long-term holder rail voucher

Benefit issued
Late June after the 31 March shareholder register.
Expiry
Vouchers can buy tickets from 1 July to 30 June the following year. This is a purchase deadline, not a travel deadline: a ticket bought within that window remains valid for the travel period printed on it.

Shopping, hotel and leisure coupons

The published terms do not say how long you must hold the shares.

Benefit issued
Late June each year. Requested replacement booklets arrive around early September.
Expiry
Each coupon has its own use conditions and expiry. The 2026 NewDays coupon runs to 30 June 2027 for holders who completed registration by 31 August 2026. The MoN Takanawa exhibition discount ended on 23 September 2026.

Practical notes

Rail discount vouchers

The railway boundary matters

A journey continuing onto another JR company’s tracks needs separate tickets for the discounted JR East section and the other section. JR East warns that splitting the journey this way can cost more than buying the ordinary through ticket.

Keep the voucher after booking

A voluntary refund does not restore the voucher, including an Eki-net refund. JR East can restore it after a refund caused by cancellation or delay, but requires the original voucher and the purchased tickets. Lost or stolen vouchers are not reissued.

Holiday peaks are allowed

The voucher can be used during Golden Week, Obon and New Year, and for journeys of 200km or less.

Shopping, hotel and leisure coupons

NewDays registration for 2026 has closed

The 2026 set offers 5% off NewDays purchases through the NewDays app. Holders had to install the app, register and complete the dedicated form by 31 August 2026. Those who met that deadline can use the coupon until 30 June 2027; the published offer is not open to a new registration now.

Check the current menu

Participating facilities and prices can change. The examples above describe the June 2026 issue.

Company story

One train can cross two companies

JR East began on 1 April 1987 in the transition from Japanese National Railways to JR. Its history soon expanded beyond trains: the Tokyo Station Gallery opened in 1988, followed that year by a station convenience store at Shinagawa.

The rail voucher still follows the railway company’s boundary. On the Hokuriku Shinkansen, it discounts the section between Tokyo and Joetsu-Myoko. The route beyond Joetsu-Myoko towards Kanazawa and Tsuruga belongs to JR West, even when the passenger stays on the same train. That distinction explains why a shareholder voucher does not necessarily make a through journey cheaper.

Sources: JR East’s founding and early history ; JR East rail benefit FAQ