Dormy Corporation
Shareholder discount
The discount cannot exceed Dormy Club or promotional discounts.
200 shares or moreDormy sells golf clubs, clothing and equipment through Swedish stores and European web-shops. Its services include fitting clubs to the golfer.
What you get
Shareholders get 10% off Dormy products and services at regular prices, including custom-ordered golf clubs.
The discount is capped
Dormy’s terms say the shareholder discount cannot exceed the discount then offered through its customer club or other promotions. Dormy gives avoiding a taxable shareholder benefit as the reason for that limit.
What it takes
You need at least 200 shares. Ownership date: When you buy products or services from Dormy.
You also need a Dormy Club account with your full Swedish personal identity number (personnummer), matched against Euroclear Sweden’s shareholder register. Dormy’s launch release describes the programme as for Swedish shareholders.
Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.
Holding through a broker
Dormy accepts directly owned shares in a VP securities account, share-dealing account or Swedish investment savings account (ISK). Activation depends on matching your Swedish personnummer against Euroclear; the terms do not establish an overseas pooled-nominee route.
Other conditions
- Who else can use it
- The shareholder only; the discount cannot be transferred.
- Excluded accounts
- Capital-insurance policies; Pension deposit accounts
- Excluded holders
- Companies and other legal entities
How to claim
Dormy checks the Swedish personnummer on your customer account against Euroclear’s shareholder register.
- 1. Check your customer accountRegister with Dormy Club or check that your existing account contains your full Swedish personnummer.
- 2. Allow up to five weeks for activationDormy matches its customer database against Euroclear monthly, about ten banking days after month-end; activation can take up to five weeks. Dormy activates the discount automatically after a successful register match.
- 3. Shop with your accountOnce the discount is active, log in online or identify yourself at the store checkout.
Exclusions and limits
Excluded: Already reduced products, Dormy Price and member prices; Products and services supplied by someone other than Dormy; Any shareholder discount above the discount available through Dormy Club or other promotions.
The offer cannot be combined with other discounts.
Dates
The published terms do not say how long you must hold the shares or when the benefit expires.
- Qualifying date
- When you buy products or services from Dormy
Practical notes
Occasional events have separate terms
Dormy may invite shareholders to activities and events. Each invitation has its own terms; the programme does not promise a regular allocation.
History of the perk
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A programme for the new shareholders
Dormy launched the programme alongside the start of trading on Nasdaq First North Premier Growth Market.
Company story
From collecting balls to selling clubs
Dormy traces its beginning to Askersunds Golfklubb. In 1988, fourteen-year-old Mats Hedlund tired of collecting balls on the driving range and asked club professional Lars Johansson for work in the golf shop. Six years later, the pair started Dormy Golf & Fashion and opened a shop in central Örebro.