Nasdaq First North Sweden: DORMY

Dormy Corporation

Shareholder discount

What shareholders get 10% off

The discount cannot exceed Dormy Club or promotional discounts.

200 shares or more

Dormy sells golf clubs, clothing and equipment through Swedish stores and European web-shops. Its services include fitting clubs to the golfer.

What you get

Shareholders get 10% off Dormy products and services at regular prices, including custom-ordered golf clubs.

The discount is capped

Dormy’s terms say the shareholder discount cannot exceed the discount then offered through its customer club or other promotions. Dormy gives avoiding a taxable shareholder benefit as the reason for that limit.

What it takes

You need at least 200 shares. Ownership date: When you buy products or services from Dormy.

You also need a Dormy Club account with your full Swedish personal identity number (personnummer), matched against Euroclear Sweden’s shareholder register. Dormy’s launch release describes the programme as for Swedish shareholders.

Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.

Holding through a broker

Dormy accepts directly owned shares in a VP securities account, share-dealing account or Swedish investment savings account (ISK). Activation depends on matching your Swedish personnummer against Euroclear; the terms do not establish an overseas pooled-nominee route.

Other conditions

Who else can use it
The shareholder only; the discount cannot be transferred.
Excluded accounts
Capital-insurance policies; Pension deposit accounts
Excluded holders
Companies and other legal entities

How to claim

Dormy checks the Swedish personnummer on your customer account against Euroclear’s shareholder register.

  1. 1. Check your customer accountRegister with Dormy Club or check that your existing account contains your full Swedish personnummer.
  2. 2. Allow up to five weeks for activationDormy matches its customer database against Euroclear monthly, about ten banking days after month-end; activation can take up to five weeks. Dormy activates the discount automatically after a successful register match.
  3. 3. Shop with your accountOnce the discount is active, log in online or identify yourself at the store checkout.

Open the claim page 

Exclusions and limits

Excluded: Already reduced products, Dormy Price and member prices; Products and services supplied by someone other than Dormy; Any shareholder discount above the discount available through Dormy Club or other promotions.

The offer cannot be combined with other discounts.

Dates

The published terms do not say how long you must hold the shares or when the benefit expires.

Qualifying date
When you buy products or services from Dormy

Practical notes

Occasional events have separate terms

Dormy may invite shareholders to activities and events. Each invitation has its own terms; the programme does not promise a regular allocation.

History of the perk

  1. A programme for the new shareholders

    Dormy launched the programme alongside the start of trading on Nasdaq First North Premier Growth Market.

Company story

From collecting balls to selling clubs

Dormy traces its beginning to Askersunds Golfklubb. In 1988, fourteen-year-old Mats Hedlund tired of collecting balls on the driving range and asked club professional Lars Johansson for work in the golf shop. Six years later, the pair started Dormy Golf & Fashion and opened a shop in central Örebro.