Cobram Estate Olives grows olives and makes extra virgin olive oil in Australia and the US. Its brands include Cobram Estate, Red Island and California Olive Ranch.
What you get
Australian resident shareholders can receive a free Essentials Bundle by opting in to marketing emails on Cobram’s registry form. The bundle contains three 600ml pouches of extra virgin olive oil and a reusable ceramic bottle, delivered to the registered address.
Cobram also sends shareholder discounts and other offers by email, but does not publish their rates, product range or conditions.
What it takes
The published terms do not state a minimum shareholding.
Qualifying shares: Cobram Estate Olives shares.
Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.
Holding through a broker
Cobram’s form asks for the registered holding’s name and its shareholder reference number: an SRN for issuer-sponsored shares or a HIN for CHESS-sponsored shares. Cobram does not explain whether investors whose shares are registered in a custodian’s name can take part.
Other conditions
- Age and residency
- The free bundle is for Australian residents only; Cobram states no restriction for the offers
How to claim
Enter the registered holding’s name and its shareholder reference number (SRN or HIN). The form does not ask for a separate ownership statement.
- 1. Complete the registry formDownload Cobram’s electronic communication form, fill in the registered holding name, SRN or HIN, address and email, and tick the marketing consent box.
- 2. Return it to the registryEmail the form to support@cm.mpms.mufg.com or post it to MUFG Corporate Markets, Locked Bag A14, Sydney South NSW 1235.
- 3. Wait for the bundle and the offersCobram says the bundle is delivered to the registered address and later offers arrive by email. It does not say how long delivery takes.
Cobram’s electronic communication form
MUFG Corporate Markets - Return the form: support@cm.mpms.mufg.com
Cobram Estate Olives - Investor enquiries: investors@cobramestateolives.com
Exclusions and limits
Usage limits: One free bundle.
Dates
The published terms do not say when you must own the shares, how long you must hold them or when the benefit expires.
Practical notes
The product link in the form is out of date
The bundle link printed in the form no longer works. Cobram’s shop lists the product at cobramestate.com.au/products/essentials-bundle.
History of the perk
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Forms went to MUFG
By February 2025 Cobram directed shareholders to return the opt-in form to MUFG Corporate Markets; earlier forms named Link Market Services.
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The Essentials Bundle replaced the kit
By November 2023, the opt-in gift had changed to an Essentials Bundle containing three 600ml pouches of extra virgin olive oil and a reusable ceramic bottle.
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A tasting kit and virtual masterclass
Cobram’s September 2021 form offered Australian-resident shareholders a free olive oil tasting kit and entry to a virtual masterclass when they consented to marketing emails.
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First access to limited oils continued
At its ASX listing, Cobram said it would continue giving shareholders first access to limited-release oils such as First Harvest at shareholder prices.
Company story
Oil for the first shareholders
Cobram’s prospectus says its first oil brand, Boundary Bend Estate, was initially produced exclusively for early shareholders. At the 2021 listing, Rob McGavin said its shareholders included founders, family, friends, friends of friends and employees, many of whom had invested for more than 20 years.
Family and friends funded the grove
Cobram dates its founding as Boundary Bend Limited to 1998, when Rob McGavin and Paul Riordan started the business. McGavin told Olive Oil Times that their planned first 200 hectares would cost about A$7 million, far more than they had. He said family and friends funded the first grove at Boundary Bend in northern Victoria, planted in late 1999.
Surviving the early years
McGavin told Olive Oil Times that Boundary Bend bought Timbercorp’s olive groves from its liquidator in 2009. He said the deal was too risky for anyone else. Outback magazine reported in 2013 that the business had survived a fall in olive oil prices, a flood and a major client’s collapse.
Tastings and a day at Boort
Cobram reported a Guinness World Record for its livestreamed olive oil tasting on 28 October 2021, with 16,537 viewers. The Loddon Herald reported that more than 200 shareholders attended an open day at Cobram’s Boort grove in April 2026.
Sources: Cobram Estate Olives, 2021 prospectus ; Olive Oil Times, 2010 ; Outback, 2013 ; Loddon Herald, 2026